Our store was born to celebrate the idea of design as an exceptional value, as a way of living and as a little piece of heaven in Belgrade.


Koncept 45.0 always makes room for fresh ideas and discussions about design. We do not take lightly the process of choosing a designed piece to become a part of your life. Pieces offered in the shop include fashion pieces and accessories for those with exceptional taste as well as capsule collections created especially for Koncept 45.0 by Belgrade designer brands. Each of the brands in the store attracted our attention for having an unusual and original story as well as a unique approach to the idea of design.