THE FUTURE ISN’T BROKEN
KIDSOFBROKENFUTURE is a fashion brand that started from the desire to get out of the present, to represent the society of the future.
KIDSOFBROKENFUTURE begins as a social criticism about our behavior and its consequences for our future with an irreverent and revolutionary approach.
Most future projections about our society do not foresee any evolution for humanity and our planet, but a backward evolution. We are all tainted.
The kids want to differentiate themselves from the indifferent masses.
The brand has a special interest in the aesthetics and the artistic vision of street subcultures present at the end of XX century.